The Azerbaijan Tourism Board (ATB) is representing the country at the Kingdom Business & Luxury Travel Congress, held on September 25-26 in Riyadh, Saudi Arabia, to promote Azerbaijan’s business tourism potential.

Azerbaijan is participating in the Congress as a "Silver Partner", aiming to showcase its capabilities as a leading business events destination, expand industry collaborations, and attract more business travelers from Saudi Arabia.

During B2B meetings with leading Saudi business tourism professionals and agencies, representatives from Azerbaijan provided information about the country’s existing infrastructure for hosting business events, as well as its overall tourism potential.

The primary goal of participating in the event is to highlight Azerbaijan’s strategic role in the global business tourism sector, identify potential partnerships and events, and expand research initiatives led by the country.

It is worth noting that 76,861 Saudi visitors traveled to Azerbaijan between January and August 2024, reflecting a 31% increase compared to the same period in 2023.